2023 LHR Marketing Plan: Promoting the Future by Honoring the Past

Promoting Heritage Stories & Themes

In collaboration with local museums and historical societies, we are curating a series of engaging exhibitions and educational programs that delve into the significant milestones of the lumber industry. These include:

• Traveling Exhibitions: These will move between different counties, ensuring that all areas within our region can access and benefit from them.
• Educational Workshops: Targeted at schools and community groups, these workshops will offer hands-on activities related to the history and techniques of lumber production.
• Documentary Series: A series of short documentaries featuring stories from local historians and long-time residents, highlighting the personal and communal impact of the lumber industry.

Emphasizing Outdoor Recreation

Recognizing the natural beauty of the LHR, we are committed to promoting outdoor recreational activities. Our upcoming projects include:

• Trail Development: Expanding and maintaining hiking and biking trails, with new signage and maps to enhance visitor experiences.
• Water Activities: Creating guided tours and kayak rentals along the Susquehanna and Allegheny Rivers, emphasizing the ecological importance of these waterways.
• Adventure Packages: Partnering with local businesses to offer package deals that include lodging, guided tours, and equipment rentals for activities like fishing, camping, and bird watching.

Strengthening Partnerships

Building strong partnerships is crucial for the sustainable development of our region. We are launching a new partnership program that offers:

• Joint Marketing Initiatives: Collaborating with local businesses to develop co-branded marketing campaigns that highlight the region’s attractions.
• Cross-Promotional Opportunities: Working with regional tourism boards to promote the LHR as part of broader travel itineraries.
• Heritage Product Development: Assisting local artisans and businesses in creating products that reflect the unique cultural heritage of the LHR, from handcrafted wooden goods to locally sourced food products.

Visitor Engagement & Education

To foster a deeper connection between visitors and the LHR, we are enhancing our educational offerings:

• Interpretive Signage: Installing new signs at key historical and recreational sites to provide visitors with detailed information about the significance of these locations.
• Interactive Learning Stations: Setting up stations at popular visitor centers where people can learn about the lumber industry through touchscreens and physical exhibits.
• Community Outreach Programs: Organizing events and activities that involve local communities in the preservation and promotion of our region’s heritage.

Education & Outreach

Our commitment to education and outreach is evident in our efforts to involve the community in every step of our journey. We are:

• Collaborating with Schools: Developing curricula and resources for teachers to integrate the history of the lumber industry into their lessons.
• Hosting Community Events: Regularly organizing festivals, fairs, and public lectures that celebrate our region’s history and culture.
• Volunteering Programs: Encouraging local residents to participate in heritage preservation activities, from maintaining trails to assisting with events.

By implementing these projects, the Lumber Heritage Region aims to create a vibrant and sustainable future that honors the past while embracing new opportunities for growth and community engagement. Join us as we continue to build a legacy of pride, preservation, and progress.

For more information about our projects and how you can get involved, visit our website or contact us directly. Let’s celebrate and preserve the rich history of Pennsylvania’s lumber heritage together.