LHR’s Historical Context
Pennsylvania has a rich history in natural resource production, including steel, zinc, coal, coke, cement, and lumber. At the time of settlement, the state was more than 94 percent forested, covered with white pine, eastern hemlock, and assorted hardwoods. The burgeoning demand for lumber led to the establishment of water-powered sawmills, making Pennsylvania a leader in the lumber industry. However, by the 1920s, deforestation had left the land barren. The state purchased thousands of acres from lumber companies and began reforestation efforts, leading to the creation of the Civilian Conservation Corps and a widespread system of state parks. Today, Pennsylvania’s hardwoods are once again in demand, and modern lumbering practices ensure proper forest management.
Relevant Public Policies
The Pennsylvania Heritage Areas Program (PHAP) is a comprehensive economic development initiative aimed at preserving the state’s natural, cultural, and industrial history. Administered by the Pennsylvania Department of Conservation and Natural Resources (DCNR), the program promotes tourism and economic development, enhances education and interpretation, and fosters community partnerships. By highlighting the unique heritage and attractions of designated regions, PHAP seeks to stimulate economic growth and ensure the sustainable development of Pennsylvania’s valuable resources.
The Planning Process
The update of the LHR Management Action Plan involved a collaborative effort among LHR staff, board members, stakeholders, and the public, supported by Mackin Engineering & Consultants. Starting in Spring 2023, the process included background research, stakeholder interviews, surveys, and regular meetings. The planning process identified key areas of focus and developed detailed action items to address them, culminating in a draft plan reviewed by the DCNR.
Purpose of the Plan
The primary purposes of the Lumber Heritage Region include:
- Preservation of Lumber Industry Heritage: Emphasizing the historical significance of the lumber industry.
- Promotion of Economic Impact: Leveraging the region’s assets to encourage economic development through tourism.
- Marketing to Potential Visitors: Showcasing the region’s historical, recreational, and natural attractions.
- Resource for the PA Hardwood Industry: Providing valuable information and support to the hardwood industry.
- Identification, Protection, and Enhancement of Resources: Collaborating with partners to protect and enhance the region’s resources.
- Educational Outreach: Enhancing public awareness of the region’s heritage.
- Exemplifying Heritage of Pennsylvania: Showcasing the interconnectedness of the state’s historic, recreational, natural, and scenic resources.
Vision and Mission Statements
Vision Statement: The Lumber Heritage Region (LHR) preserves and relates the stories of its people and their relationships with the forests, connects forest lands, parks, and historic resources with residents and visitors; prompts exploration of our vibrant culture and provides support to a vital economy.
Mission Statement: The Lumber Heritage Region (LHR) promotes the heritage of Pennsylvania’s internationally significant forests and celebrates their value as a vital, unique, and sustainable asset.
Priority Focus Areas
The plan’s recommendations are organized according to five focus areas:
- Partnerships & Responsibilities: Fostering a vibrant and engaged culture among staff, board members, partners, and volunteers.
- Heritage & Outdoor Recreation: Promoting the integration of historical education with outdoor recreation.
- Education: Expanding and enriching educational initiatives.
- Marketing/Promotion: Increasing LHR’s visibility and establishing it as a unique destination.
- Funding: Implementing a proactive and diversified strategy for financial stability.
Partnerships & Responsibilities
LHR is committed to fostering a dynamic community where every individual feels empowered to contribute. This involves creating detailed job descriptions and a Standard Operating Procedure (SOP) for the Partnership Program. Essential supporting documentation, such as a New Partner Welcome Letter and Orientation PowerPoint, has been developed to support these efforts. Increasing staff capacity is crucial for implementing the plan’s recommendations effectively.
Heritage & Outdoor Recreation
LHR is involved in projects like the Lumber Heritage Trail, a mobile app, and a dark sky park to highlight the importance of outdoor recreation. Integrating historical education with outdoor activities engages individuals and communities, fostering a deeper connection with both cultural heritage and natural landscapes.
Education
LHR actively engages with schools and participates in events to promote the region’s heritage. Initiatives like the Wayfinding Trail, Maple Tour, and Water Trail offer interactive experiences. Social media platforms are used to share updates, stories, and historical content, enhancing community engagement. The commitment to educational outreach is reflected in the ongoing development of initiatives and partnerships with the Hardwood Utilization Groups.
Marketing / Promotion
LHR develops diverse content, such as brochures, maps, and itineraries, to bolster its presence. The West Branch Susquehanna River Map Project and Wayfinding Signage are notable initiatives. Collaborations with organizations like AHUG and KWPA enhance communication and representation. The recently finalized marketing plan focuses on increasing awareness, promoting heritage stories, and strengthening partnerships.
Funding
LHR is broadening its funding base beyond DCNR, exploring cooperative advertising, sponsorship ventures, and an online shop. Formalizing fundraising efforts and participating in campaigns enhances financial sustainability. A proactive and diversified funding strategy is essential for long-term success.
Conclusion
The Lumber Heritage Region’s Management Action Plan for 2025-2030 outlines a strategic approach to preserving, promoting, and sustainably developing the region’s resources. Through partnerships, educational initiatives, marketing efforts, and a diversified funding strategy, LHR aims to enhance its impact and ensure the region’s heritage is celebrated and preserved for future generations. By fostering a dynamic community and integrating historical education with outdoor recreation, LHR continues to play a vital role in highlighting the significance of Pennsylvania’s lumber industry.
